The first electric car from BMW was initially met with a lot of skepticism. People just didn’t think it could live up to the hype. Our mission was to prove not only can the all-electric BMWi do everything a regular BMW can — it can do a lot more too.

Bank of America set out to prove baseball has the power to unite us all. For this campaign, we showed what happens when you bring together two passionate fans from opposing teams — in their opposing cities — during the World Series.

This Effie Awards email campaign celebrates the challenge of making ads that are not only creative, but effective too. Because even though ideas can come from anywhere — it doesn’t necessarily mean that they should.

Michelob ULTRA is a low calorie, low carb beer for people who enjoy an active lifestyle. To rewards our fans, we created an exclusive Facebook club with an unusually discerning approval process to find out who was worthy of membership.

Wells Fargo wanted to get the word out that they started offering unlimited 2% cash rewards with their Active Cash Card. It was a big deal, so we treated it that way — with an online blitz that included 100+ social posts, stories and carousels.

Most brand mascots struggle to find their voice on Twitter beyond reciting a well-worn catch phrase or two. But not Jack. As CEO of Jack in the Box restaurants, he’s got a lot to say about everything. Anything. And usually nothing.

Most physicians treat dry eye disease as a surface inflammation — but it’s not. So, we created an interactive experience that mimics a travel guide to change their minds by helping them see the dry eye story actually goes much deeper.

Bank of America and (RED) joined forces in the fight against AIDS. This campaign raised money for HIV+ mothers in Africa and gave them access to the lifesaving medication they needed — bringing us another step closer to ending AIDS.