The true source of Dry Eye Disease (DED) is a disruption in the tear film. Unfortunately, most ECPs treat it as surface inflammation. The goal of this campaign was to give them a deeper understanding of the disease through a site that mimics a travel guide featuring various locations to visit within Dry Eye Land. Through a series of videos, testimonials, polls and quizzes, the roles various ocular structures play in maintaining tear film homeostasis were brought to life.

OPTUM tapped professional golfer Rory McIlroy to be their first-ever Healthcare Ambassador. The challenge was to integrate him into the next OPTUM campaign in a fresh, relevant way. We tapped into his unique dedication towards personal health and wellbeing to establish the link between his daily regimen and the human-centric approach of OPTUM Healthcare. Because for both, success ultimately depends on seeing how it all comes together.

Ulcerative colitis (UC) takes a devastating toll on those who live with it, impacting every aspect of their lives. The goal of the TREMFYA launch campaign was to inspire people to see UC as something they could overcome—and take the first step toward breaking free. Through fresh, engaging visuals and a conversational tone, the site demystifies the science behind TREMFYA’s mechanism of action, focusing on its ability to target inflammation deep within the intestinal lining.

Head and neck squamous cell carcinoma (HNSCC) is the seventh most common cancer in the world—with over 830,000 new cases per year. Mutations in the HRAS gene may be behind tumor growth in up to 8% of these patients. Since few HCPs were aware of this link, we needed to find a compelling way to elevate awareness and convince them to start including this potential driver in their biomarker panels to uncover the connection.

There’s a stigma to having Crohn’s Disease—let alone talking about it. We wanted to shatter the taboo by inviting Crohn’s sufferer Pete Davidson to speak candidly about his condition in the most appropriate (and vulnerable) place imaginable. On the toilet. This versatile video series format would give us the ability to incorporate KOL expertise and patient testimonials by revealing people in the stalls next to him. Key visuals, graphs and charts could also be shared by having Pete write on the restroom walls or read from magazines and journals he finds in the stall with him.

Effectively monitoring glucose numbers is the key to living with Type 2 diabetes. Dexcom offers powerful management tools that continuously send patients their glucose numbers right to their phone, so they can learn what affects their glucose levels in real time. These devices help people reach their diabetes goals—simply and effectively. With this data, they’re able to make small changes throughout the day that could lead to big wins down the road.

Millions of women already trust Endometrin as a progesterone supplement during a key phase of their in vitro fertilization (IVF) process. Ferring introduced Milprosa as another option for these women, offering flexibility in the form of a ring. The goal of this campaign was to support both products simultaneously—by convincing fertility specialists they should take a patient’s personality and lifestyle into consideration when deciding which solution to recommend to better suit her needs.