JAKE BENJAMIN
CREATIVE DIRECTOR/COPYKeyBank wants people to know we get them. Like, really get them. Even when we’re talking about the same things everyone else in the category is—houses, retirement, college—we speak to them like they’re humans, not bankers.
Named, branded and launched the Merrill Women’s Initiative — a LinkedIn speaker series inspiring women to invest with confidence. The program provides tools and resources needed to establish their own voice in the financial marketplace.
Over the past 200 years, Citibank has supported healthcare and education initiatives for communities around the world. Their accomplishments seemed countless. (Well, at least until we decided to go and count each and every one of them.)
The Bank of America Preferred Rewards Program was designed to help honor big and small accomplishments in people’s lives. The more they spend, save, borrow and invest … the more benefits they’re able to enjoy.
Wells Fargo wanted to get the word out that they started offering unlimited 2% cash rewards with their Active Cash Card. It was a big deal, so we treated it that way — with an online blitz that included 100+ social posts, stories and carousels.
Bank of America and (RED) joined forces in the fight against AIDS. This campaign raised money for HIV+ mothers in Africa and gave them access to the lifesaving medication they needed — bringing us another step closer to ending AIDS.
It doesn’t get any bigger than the Olympics. In celebration of Citibank’s premier partnership, we gave each world-class athlete their moment in the spotlight — honoring their dedication and supporting their efforts every step of the way.
