Akron Children’s Hospital has worked to improve the lives of children since 1890—that’s more than 125 years of kid-friendly care. These friendly, light-hearted campaigns build upon their legacy of high-quality and compassionate care, while delivering potentially life-changing information and insights about their specialty services to patients across Ohio.

For people living with sleep apnea, the dream of a good night’s sleep often feels like a distant fantasy. Not just for the person who has trouble breathing at night, but their partners too. Sleep apnea takes a toll on their health, their emotional wellbeing, and their relationship with each other. The goal of this campaign was to breakthrough in a way that would appeal to both partners by introducing a solution to help them sleep better, dream better — and ultimately feel better.

Exclusive brand partnership between Craftsman series of mowers and Lowe’s Home Improvement Centers. Every store became an event. On-site dominations including branded bays, floor clings, hang tags, product signage and end caps.