JAKE BENJAMIN
CREATIVE DIRECTOR/COPYHelped name and launch the DEWALT Ascent series — the world’s first battery-powered line up of commercial mowers. Created B2B landing pages, teaser emails, video scripts, interactive sales kits, and event signage highlighting the range of new technologies and innovative charging solutions revealed to professional landscapers at the 2022 Equip Expo.
Pop-up store at the Winter Village in the heart of New York City to support the Bank of America partnership with (RED). This effort raised money for HIV+ mothers in Africa and gave them access to the lifesaving AIDS medication they needed.
AirWick fragrances are inspired by nature, so they pledged to reseed 1 billion square feet of wildflowers. We created the World’s Smallest National Park to celebrate their mission and raise awareness of endangered ecosystems everywhere.
Immersive experience at the 2021 American Academy of Ophthalmology (AAO) Convention to launch a revolutionary new dry eye treatment — featuring booth design, event signage, KOL & patient testimonials, and other key launch materials.
Named, branded, and launched the INVESTED Initiative for Merrill — a LinkedIn speaker series inspiring women to invest with confidence. The program provides tools and resources to help establish their own voice in the financial marketplace.
The Shamrock Shuffle is an annual St. Patrick’s Day fun run in Chicago hosted by Bank of America. ‘Rock the Run helped amplify the excitement of the event by capturing the love these fans have for each other — and the city they call home.
Developed internal recruitment campaign supporting department leads across Cisco Systems by offering them help in creating presentation materials to effectively engage and educate their potential B2B customers at Cisco Live 2024.
The Oklahoma Pandemic Center is the first of its kind — a collaborative center encompassing all areas of public health. Our goal was to clearly communicate the unique ONE HEALTH approach towards community wellness to on-site visitors.
Worked with Bank of America to prove baseball has the power to unite us all. For this Instagram Live event, we showed what happens when you bring together fans from opposing teams — in their opposing cities — during the World Series.
We brought the Arm & Hammer ‘Give It The Hammer’ campaign to Wall Street on National Laundry Day to show people that it’s not always just about making money, sometimes it’s about saving money. When inflation goes high, we go low.