JAKE BENJAMIN
CREATIVE DIRECTOR/COPYLead writer for Kinetic by Windstream. Developed and maintained consistent voice and tone across every touch point for new product launches, promotional campaigns, and internal communications. Executed landing pages, emails, direct mail, digital display, and social media campaigns. Helped establish the brand as one of the nation’s leading internet providers.
Helped name and launch the DEWALT Ascent series — the world’s first battery-powered line up of commercial mowers. Created B2B landing pages, emails, digital display ads, and interactive sales kits highlighting the innovative technology and charging solutions designed to help professional landscapers ease their crew’s transition from gas to electric.
The coffee at Shipley Do-Nuts wasn’t as good as their do-nuts and everyone knew it. So, when they launched their new blends it was important to get the word out. It wasn’t just a new flavor, it was a totally new brew from the grounds up.
KeyBank wants people to know we get them. Like, really get them. Even when we’re talking about the same things everyone else in the category is—houses, retirement, college—we speak to them like they’re humans, not bankers.
The Oklahoma Pandemic Center is the first of its kind — a collaborative center encompassing all areas of public health. Our goal was to clearly define their mission and communicate the unique ONE HEALTH approach to community wellness.
Lake Erie was a popular spot for people living in the area, but turning it into a travel destination was more of a challenge. This targeted digital display campaign raised awareness that there was a lot more to do there than people might expect.
Wells Fargo wanted to get the word out that they started offering unlimited 2% cash rewards with their Active Cash Card. It was a big deal, so we treated it that way — with an online blitz that included 100+ social posts, stories and carousels.
Campaign elements for the 2023 lineup of Craftsman Snowblowers. Diverse range of online tactics communicating the benefits of the latest features, capabilities, and technology designed to make the job more comfortable and convenient.
Newspaper, digital, and out-of-home campaign for an Ohio-based quick service chain encouraging customers to follow their own recipe and consider ordering menu items in addition to the restaurant’s iconic bowl of Cincinnati-style chili.